UCAS Code  CID987

Duration        1 years

This course is for people who want a Masters with a focus on practical skills in Public Relations. If you would prefer a stronger emphasis on theory, please see MA Media and Cultural Studies.

‌PR is about reputation. It’s about telling people the ‘what’ and ‘why’ of an organisation, charity, rock band, sports club or fashion brand. It involves a mix of journalism, business and marketing, social networking and communication theory.

Professionally accredited by the Chartered Institute of Public Relations, our Masters course gives you a competitive edge in this fast-moving industry. As part of the course, you will develop a major PR project and undertake related research and contextual studies.

Through rapid development of skills, you will be ready to move seamlessly into a job with a PR agency or in-house communications department.

An important benefit of a Masters at Sunderland is the relevance of our research expertise, which includes web writing and social media. Sunderland hosts the Centre for Research in Media and Cultural Studies (CRMCS) and the Media Department has been recognised for producing some world-leading and internationally excellent research.

This part-time course offers the same opportunities as Public Relations MA full-time. It is spread over two years, which allows you to combine it with flexible paid work and other commitments.

*Note: the Journalism and PR MA programmes begin in September.